Client: Calgary Women's Emergency Shelter
Since 1974, the Calgary Women's Emergency Shelter has been changing the lives of women, children, youth and men by providing family violence crisis support, counselling and prevention services all free of charge and respectful of confidentiality. In working towards their vision of a society free from family violence, the Calgary Women's Emergency Shelter services focus on the strengths of the individuals who use their services.
The Calgary Women's Emergency Shelter needed public relations, media relations and event planning expertise to help raise awareness and financial support for Family Violence Prevention Month. BMIR's role was to organize a kick-off event that would highlight the importance of the initiative.
In addition to providing strategic public relations planning, we also provided the following services that were critical to ensuring the success of the event:
With the help of our public relations, media relations and event management expertise, the shelter garnered coverage from major media outlets across Calgary and the surrounding area. We also played a role in increasing the organization's social media presence. The Calgary Women's Emergency Shelter continues to engage BMIR's public relations services year-round.