Loblaw

Managing and curating content for Canadian grocery leader across multiple brands, with one master brand voice.

Having worked with Shoppers Drug Mart for over ten years, Bryan Mills Ltd. was entrusted with Loblaw’s 2014 Annual Report, following Loblaw’s acquisition of the national pharmacy chain. Our challenge was to showcase the company’s promise of innovation and execution – moving from a traditional grocer to a portfolio of strong, complementary but independent businesses. We delivered a unifying mantra from the company’s Executive Chairman & President, Galen G. Weston, under the positioning of “Innovation and Execution.” High impact visuals and infographics showcased initiatives and achievements and each of Loblaw’s companies were given an equal voice within the report.