TIM HORTONS – ONLINE ANNUAL REPORT

THE CLIENT

Tim Hortons is one of North America's largest QSR companies. It's also a truly iconic Canadian brand with a major social media presence and a commitment to fresh thinking.

THE CHALLENGE

To build on last year's multiple award-winning report by creating an online annual report that tells the corporate story of Tim Hortons in a fresh way while embracing the latest in tablet and mobile technology.

THE THINKING

bmir’s outthinking led to an innovative interface that gives users instant, easy, customizable access to the report's content – at their fingertips. The design is infinitely scalable and adaptable for new publications, while retaining pride of place within the existing timhortons.com user experience.

THE PERFORMANCE

Just like its in-store experience, the Tim Hortons corporate story can now be served up anywhere, fresh and fast.

view the annual report