Analytics/Insights

We use technology and analytics to rigorously mine data so that we can learn and adapt messaging to ensure it is highly contextual and delivers the richest ROI possible.

Real-time predictive modeling allows us to respond to and manage audience experiences before they even happen. By embedding effective analytics into every solution, we enrich campaigns and engage with customers in a meaningful way. Our constant monitoring and auditing allows us to optimize and refine our marketing and advertising efforts. We strive to employ every tool at our disposal to drive the growth and effectiveness of our client’s campaigns.

  • Stakeholder Interviews/Insights
  • Competitive Analysis
  • Category & In-field Research
  • Qualitative & Quantitative Research
  • Focus Groups
  • Brand Health
  • SWOT Analysis
  • Brand Audits
  • Advanced SEO/Value Equation
  • Approach to SEO: Technical, Content & Link Optimization
  • Multi-channel Analytics
  • Segmentation
  • Realtime Predictive Modeling
  • Simulation Scenario Planning
  • Social Data Mining
  • Demand Side Media Management
  • Media Spend Optimization